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Research papers

Marketing problems and business strategies in multi-country operations

Two sets of basic questions are typically faced by all manufacturing companies which want to sell their products abroad: 1a. to sell the same products that are sold on the domestic market also on the foreign markets without any particular adaptation,...

Catalogue: Seminar 1971: Multi-Country Research
Author: Gabriele Morello
June 15, 1971
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Citation

Morello, G. (1971a, June 15). Marketing problems and business strategies in multi-country operations. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-problems-and-business-strategies-in-multi-country-operations


Research reports

Qualitative research on the addition of vitamins to Horlicks

It is intended to add vitamins in order to promote Horlicks with vitamins in overseas markets. The objectives of the research reported here are to determine whether the added vitamin content should be used in promoting and advertising Horlicks in the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
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Citation

, C. (1971a, May 01). Qualitative research on the addition of vitamins to Horlicks. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-the-addition-of-vitamins-to-horlicks


Research papers

Some conflicting situations in researching home and international markets

Czechoslovakia traditionally depends upon international business and nearly half of its gross national product is developed in export and import business. Scarce sources of raw materials and internal position without direct access to sea or ocean...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Jan Urbanek
August 1, 1967
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Citation

Urbanek, J. (1967a, August 01). Some conflicting situations in researching home and international markets. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/some-conflicting-situations-in-researching-home-and-international-markets


Research papers

Concentric action and global strategy in the capture of markets

In this paper, we have tried to show the sort of problems created for firms by the application of a global strategy. Failure to face these problems would, however, involve more serious risks. As we have seen, the stakes are rising but it would be...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Bernard Krief
June 15, 1965
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Citation

Krief, B. (1965a, June 15). Concentric action and global strategy in the capture of markets. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/concentric-action-and-global-strategy-in-the-capture-of-markets


Research papers

Testing a product on a new foreign market

As Research Office of a large Company of organised distribution including a chain of Department Stores, Variety Stores and Supermarkets we have been visited in the last years by a great number of businessmen from foreign countries who were faced with...

Catalogue: ESOMAR Congress 1964
Author: Edoarda Sanna
June 15, 1964
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Citation

Sanna, E. (1964a, June 15). Testing a product on a new foreign market. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/testing-a-product-on-a-new-foreign-market